What is the Dorito theory? Viral TikTok trend explained

The Dorito theory is currently trending on TikTok. Continue reading as we break down what this new trend is.

As is the way with social media, content creators use these various platforms to kickstart new trends, share their new discoveries and more.

 Some of these ideas and concepts go viral as a result of their relatability and thanks to various other users sharing their own experiences and opinions in turn.

One of the latest trends to go viral on TikTok is the Dorito Theory. So what is this trend and how did it originate? Continue reading for all the details.

What is the Dorito Theory? New trend explained

TikToker Celeste Aria gained major popularity on the social media app after posting a video explaining why she believes people take part in “doom scrolling” as well as why binge eating junk food has become such a problem for some.

In the video, which has now amassed over 730,000 views, Aria explains what the Dorito theory is and how it impacts more people than her viewers realize.

“One thing I can’t stop thinking about is called the Dorito Theory,” she began. 

“I learned about this, and now I see everything a little bit differently. The idea is that only experiences that aren’t truly satisfying are maximally addictive. Imagine eating Doritos. When you eat a Dorito and finish a bite, you’re not fully satisfied.”

The Tikoker then delved deeper into the idea and even drew comparisons to other food items to help further her point

“It’s not the same as eating a steak or eating a really satiating food that’s high in protein,” she continued. “And after your bite, you really feel that sort of fullness and that warmth of satisfaction. Eating potato chips is addictive because the peak of the experience is kind of when you’re tasting it and not after.

There’s kind of nothing that exists once the experience is done, and the experience itself is not satisfying in the end. The moment of having it is the satisfying part.”

The comments section is filled with fellow TikTok users who also agree with Aria’s thoughts and that the concept of the Dorito theory extends further than just binge eating and doom scrolling.

“People addicted to slot machines have the highest dopamine levels when it is spinning, not winning OR losing,” one said.

Another added, “There’s a line in A Picture of Dorian Gray that says something along the lines of ‘I love a cigarette it leaves one so unsatisfied’ and I think of it daily.”