Activision and Tencent Partner to Release New Free-To-Play Call of Duty Mobile Game
Activision and Chinese conglomerate Tencent have announced a partnership to work on a free-to-play Call of Duty mobile game, featuring content from various CoD titles.
The new title will deliver Call of Duty’s signature first-person shooter action to a mobile audience, utilising maps, modes, weapons and characters from across the franchise.
Tencent is one of the largest conglomerates in the world, operating as an internet provider, mobile app developer and video game publisher. They are the parent organization of Epic Games, creator of Fortnite.
Tencent’s lead mobile development studio will head up the creation of the Call of Duty mobile game, which is set to release in the next few months.
Rob Kostich, EVP and GM of Call of Duty, says the game will aim to deliver the same gameplay and mechanics as tradition CoD games, but on mobile.
“We’re working closely with one of Tencent’s top mobile studios, Timi, to develop a fun and original Call of Duty experience that delivers superb gameplay and mechanics to mobile players.
Call of Duty has been the leading first person action experience around the globe for years and seeing that come to life on the mobile platform has been really exciting. We can’t wait for fans to play.”
Tencent’s Senior Vice President said they are ‘thrilled’ to be partnering up with Activision and Call of Duty, and confirmed the game will release in China in the next few months.
“Tencent is thrilled to bring the No. 1 top-selling, console video game franchise globally eight of the last nine years to the millions of mobile game players in China.
We are bringing together a vast array of characters, content and modes from across this great franchise into a new Call of Duty mobile game tailored to meet the interests and play styles of mobile players in China.
We look forward to revealing the title soon and releasing the game in China in a few months.”
As with many of Tencent’s games, it sounds like it will only be available in the China, which focuses mainly on the mobile market.
Willingness to spend on mobile gaming and microtransactions for mobile games is much higher in the region than in Europe and the US, according to Newzoo.
The news of Tencent and Activision’s partnership also comes on the same day that Tencent’s stock price is reported to be ‘tumbling’, dropping 7.5% in the week beginning July 30.