Best time to post Reels on Instagram: Engagement, impressions & follows
Optimizing your Reels on Instagram is a crucial way to be able to get the most engagement and impressions from it, which includes knowing what day and time to post.
Gaining traction on social media can sometimes be more than just a shot in the dark to the endless abyss of content across major platforms like Facebook, YouTube, Reddit, TikTok, and more.
Instagram posts, too, can be thought out and spaced enough to find optimal audience engagements with your region of users.
All one needs to arm themselves with is some handy times throughout the day to post, some record tracking, and, most importantly, consistency to grow their audience. Here’s the best time to send out Reels on Instagram.
via Cute Digital MediaBest time to post Instagram Reels
The best post time for Instagram Reels is 9 AM and 12 PM, Monday to Thursday, according to a Hootsuite study.
Some other times that are ideal for posting an Instagram Reel are as follows:
- US and Canada (Western): 12AM – 6AM
- US and Canada (Central): 6AM – 8AM
- US and Canada (Eastern): 4AM – 9AM
- South America: 4AM
- UK: 4AM – 6AM
- Europe (Western): 6 – 8PM
- Europe (Eastern): 5AM – 7AM
- Africa: 6AM
- South Asia and Middle East: 3AM
- East Asia and Southeast Asia: 11PM – 4AM
- Australasia: 11PM – 2AM
This is based on Later’s look into 35 million posts and how they performed and showed when the best time to put some content up would be across different places.
via EmbedSocialThough this experiment didn’t account for Instagram Reels, this is a perfect launchpad to see what times could work for your audience at the local level.
From here, you give yourself a chance at organic engagement that could lead to a better chance of ending up in the platforms’ respective algorithms.
Testing out Instagram Reels on different hours of different days, while taking note of impression data, can help you find the best times to post content on your feed.
If you want to learn more about how to optimize your content, check out our guides on the best hashtags to use, or learn what time you should post on TikTok.