How long can Instagram Reels be in 2024?

Instagram Reels have grown to become one of the most popular features of the app after it was made to compete with rivaling app TikTok. But the main way it differs from TikTok is how long each Reel can be.

Instagram launched its Reels feature in 2020, inspired by TikTok’s short-form vertical video format that recommends content based on an algorithm.

The Instagram feature has become hugely popular, but if you want to create, edit, and upload your own Reels, it can be useful to know how long your videos can be. Here’s everything you need to know.

Can Instagram Reels be over a minute long?

Yes, Instagram Reels can be up to 90 seconds long. Initially, they could only last for up to 15 seconds, but that limit was then extended to 30 seconds, then 60, and now 90.

90 seconds gives users a lot more room to work with when it comes to creating video content for Instagram, and people upload Reels about anything from food content to memes. However, it’s not quite as long as TikTok’s current limit of up to 10 minutes.

This means that if you’re planning on uploading similar content on both platforms, you will have to either keep one video below 90 seconds so you can upload it to both platforms or trim down a longer TikTok video so that you are also able to upload it to Instagram.

If you want to know more about how to use Instagram, you can check out our other guides here:

How to link your Instagram account to TikTok | How to see your first-liked Instagram post | How to switch Instagram feed to chronological order | How to re-share a post to your Story on Instagram | How to hide likes on Instagram