Kyedae and 100 Thieves part ways after three years
Instagram: kyedaeshymkoKyedae, a content creator largely known for streaming Valorant, has parted ways with gaming and esports brand 100 Thieves after spending three years with the org.
Kyedae had a difficult 2023, as the 22-year-old content creator was hit with a cancer diagnosis and the health issues that her condition entailed. The streamer understandably had a dip in productivity in terms of output on social media, but has still managed to stream to thousands of viewers since her diagnosis.
The creator is also the fiancé of Valorant pro Tyson ‘TenZ’ Ngo. TenZ and Kyedae have risen to the top of the streaming and Valorant content creation ranks, with Kyedae signing with 100 Thieves as a creator on April 13, 2021.
Since her signing, Kyedae has created content with the wider 100 Thieves cast and regularly co-streamed professional Valorant. However, her time with the brand has come to an end as 100 Thieves announced her departure on January 23, 2024.
Kyedae and 100 Thieves part ways
“Thank you for believing in me at the start of my career!! Much love to everyone at 100T,” Kyedae said of the announcement.
At the time of writing, neither 100 Thieves nor Kyedae have revealed why the two parted ways. The creator was seen streaming on Twitch before the announcement came through and is an independent streamer, for now.
100 Thieves is considered one of the more creator-focused brands in the gaming and esports industry. The company’s CEO was once a professional Call of Duty player and is still considered a top-tier influencer.
100 Thieves also brought in creators Rachell ‘Valkyrae’ Hofstetter and Jack ‘CouRage’ Dunlop as co-owners of the brand in 2021.
Kyedae still streams to thousands of viewers and could be snatched up by another content creator brand like Sentinels, which employs TenZ as a Valorant pro, or OfflineTV.