Mixer announces subscription price change to compete with Twitch

Mixer announced on October 30th that they are lowering their subscription price from $5.99 to $4.99, in what can be viewed as a sign of direct competition with Twitch.

For too long the public has slept on Mixer. But now the Microsoft-run streaming platform has come back from summer break and made some big changes, including some new very popular friends and now a new price tag for subs.

On October 30th, Mixer announced they were reducing the price for subscriptions from $5.99 to $4.99. This drop now means that the price of subscriptions on Mixer now matches the price of subscriptions on Twitch.

This is just another way in which Mixer has directly challenged Twitch for the streaming platform throne, after luring away Michael ‘shroud’ Grzemiek and Cory ‘KingGothalion’ Michael with exclusive streaming deals.

• Read more: Shroud explains why he already likes Mixer more than Twitch

Currently, Mixer is also doing a promotion where new Mixer users can subscribe a month for free to KingGothalion to celebrate his move.

For shroud and KingGothalion, they follow in the footsteps of Tyler ‘Ninja’ Blevins, who was the first big streamer to leave Twitch for Mixer when he did so in August. Ninja spoke at length recently about why he believes Mixer is a better platform, and one that can help growing streamers as the platform itself continues to grow.

• Read more: Ninja explains why streamers should follow him and Shroud to Mixer

Ninja is doing more than just talking a big game about Mixer while on stream. He’s also been aiding the platform by attempting to tantalize other big Twitch streamers with pre-made Mixer links. He’s pulled this move twice already with AnneMunition and with TimTheTatman.

But Mixer isn’t relying on just Ninja to try and pull in big names. Fans are speculating that Mixer may have already gotten to Turner ‘Tfue’ Tenney already, based on some recent cryptic tweets from him. It’s anyone’s guess who else could jump ship next.

But for Mixer, the price drop for subscriptions was a natural step in their progression. With thousands of more dedicated viewers assured with the acquisitions of shroud and KingGothalion, they can afford to drop the price. 

And the dropped price may reel in the viewers who didn’t want to pay a dollar more for a subscription they used to have when either streamer was still on Twitch.