Logan & KSI’s Prime drink slammed by fitness influencer: “They don’t even understand hydration”

Logan Paul and KSI’s venture into hydration drinks with Prime has been slammed by a fitness influencer as their “most profitable scam yet”.

Prime has had huge success since its launch in early 2022 by former rivals Logan Paul and KSI.

It’s the official partner of the UFC and Arsenal FC, has sponsored MMA fighters Israel Adesanya and Alex Volkanovski, and even became the official hydration sponsor of FC Barcelona.

But with stock selling fast, one fitness influencer is speaking up to call out the drink. James Smith, the world’s fastest-growing online personal trainer, has slammed Prime for failing to offer buyers proper rehydration.

Known for exposing toxic myths within diet culture, James released a seven-minute video outlining why he believes Logan Paul and KSI “don’t even understand hydration”.

To understand how dehydration occurs and why Prime is supposedly not the solution, James explained the purpose of a rehydration drink is to replenish the body’s water and salt aka sodium. Both are lost while exercising over a longer duration as the body sweats to regulate temperature.

“If you’re partaking in a sport [where you] lose loads of water and loads of salt [and you] replenish with just water, over time you’re going to create a negative balance of sodium,” James said, highlighting the importance of a good electrolyte drink.

James goes on to inform viewers that there are key types of electrolytes; sodium, potassium, calcium, and magnesium. And while all are lost to some capacity through sweat, it is sodium that takes the crown and is the most important to replenish while exercising.

Prime only has 5mg of sodium, making up its electrolyte content with an impressive amount of potassium instead — a whopping 700mg in fact. In comparison, a competitor brand like Powerade contains 168mg of sodium and 200mg of potassium.

“So understanding that when we sweat we lose mostly water and salt, which one of these two, [Prime of Powerade], do you think is going to be superior when it comes to replenishing the sodium that you’re losing?” James asked.

Logan Paul and KSI have yet to respond to James’ video, though we’ll be sure to update you if or when they do. Check out more of the latest entertainment news here.