Prime Hydration becomes official hydration sponsor of FC Barcelona

KSI and Logan Paul’s Prime Hydration has announced a partnership with the world’s biggest football team, FC Barcelona, becoming the official hydration sponsor.

It’s fair to say Prime has been an immense success so far. Since the two former rivals, KSI and Logan Paul, banded up in early 2022, the beverage has reached some incredible heights.

So far, the brand has sponsored teams in multiple sports, becoming the official partner of the UFC, as well as Arsenal FC — and more recently sponsoring their first athletes in MMA fighters Israel Adesanya and Alex Volkanovski.

Earlier this year, Prime had its very own Super Bowl commercial, making it the first YouTuber brand to be advertised during the event, and has even made numerous appearances in the WWE alongside Logan Paul.

Now, Prime has become a sponsor with another major sports team, partnering up with prestigious Spanish football club FC Barcelona.

Prime Hydration to sponsor FC Barcelona

Announced on July 1, Prime has now become the official hydration sponsor of FC Barcelona. The club was previously sponsored by one of Prime’s biggest competitors — and hydration industry leader Gatorade.

“Out with the old, in with the new. Goodbye Gatorade, Prime is now the new hydration sponsor of FC Barcelone,” the two YouTube stars wrote in a joint Instagram post.

According to the official club statement, the partnership will include the products being visible during games in the bench area, as well as in training sessions involving the men’s, women’s, and youth football teams.

“Prime will also take a privileged place in these teams’ dressing rooms and will also feature in the Palau Blaugrana,” the statement read.

“We could not be more proud and excited to serve as the newest Official Hydration Partner with one of the most iconic teams in any sport, FC Barcelona. Whether it’s a mid-game refuel or post-training recovery, we can’t wait for the FC Barcelona family to level up with Prime,” said KSI and Logan on the partnership.

Earlier this year, Logan revealed Prime has already amassed over $250 million in retail sales and $110 million gross internally. There’s just no telling what could be in store next for Prime.