Top 10 highest earning YouTubers 2024: MrBeast, Jake Paul & more
Instagram: mrbeast / jakepaul / Unsplash: Javier MirandaIs YouTube still the top-paying platform for creators in 2024? We’ve ranked the ten highest-earning YouTubers this year to see just how much they’re making and what keeps them at the top.
Since it launched in 2005, YouTube has hosted some of the most viral content on the internet, and thousands of creators have built their platforms from the video-sharing website, garnering a huge number of subscribers and views.
Naturally, many of these creators have gone on to make a profit from the projects they have done both on YouTube and as a result of their fame on the website.
Using data from Target Internet of the highest-paid YouTubers in 2024, here are the top ten richest creators on the site right now.
Top 10 richest YouTubers in 2024
10. Preston Arsement – $16 million a year
With over 16.1 million subscribers on his channel PrestonPlayz, this YouTuber is known for his gaming videos, his content about Minecraft garnering millions of views per video. Target Internet estimated that Preston earned $16 million in the last year.
9. Logan Paul – $18 million a year
The eldest of the Paul brothers, Logan, has had a hugely successful career as an influencer, with over 23.6 million subscribers on his main channel.
These days, he is best known for being the co-owner of sports drink Prime alongside KSI, as well as being the host of the podcast Impaulsive which has 4.7 million subscribers. In 2024, Logan is estimated to earn $18 million a year.
8. Dude Perfect – $20 million a year
Dude Perfect is a sports and comedy group that regularly goes viral for performing wild and bizarre stunts, to an audience of 60.5 million subscribers. They earned an estimated $20 million in 2024.
7. Ryan Kaji – $27 million a year
Ryan started YouTube when he was only four years old, and in the years since he has gone on to make huge waves with his toy-review content.
His main channel has over 38.1 million subscribers, and his most-viewed video has been seen 2 billion times. Target Internet estimated he earned $27 million in 2024.
6. Nastya (Anastasia Radzinskaya) – $28 million a year
Eight-year-old Nastya has garnered an incredible 121 million subscribers on her main channel, where videos documenting different aspects of her life regularly get tens of millions of views.
Nastya was estimated to have earned $28 million in 2024.
5. Unspeakable – $28.5 million a year
Nathan Graham or Unspeakable is known for running several channels, including the popular Unspeakable Gaming, where he uploads crazy Minecraft challenges that get thousands or even millions of views. In 2024, he earned an estimated $28.5 million.
4. Rhett and Link – $30 million a year
Rhett and Link are best known for their YouTube talk show Good Mythical Morning which has over 18.9 million subscribers, and has also branched off into projects like Mythical Kitchen which has nearly 2 million subscribers in its own right.
Target Internet estimated that in 2024, Rhett and Link earned $30 million.
3. Markiplier – $38 million a year
Markiplier originally became well-known thanks to his gaming videos on his channel which has over 37 million subscribers, content that fans still love to this day.
The YouTuber is also known for the huge Unus Annus project he did with CrankGameplays, which ended in 2020. Markiplier was estimated to have earned $38 million in the last year.
2. Jake Paul – $45 million a year
Jake Paul initially made waves on YouTube with his Team Ten content, but in the years since he has become best-known for his endeavors in the world of boxing, fighting people like Tommy Fury and Nate Diaz, with no plans to slow down any time soon.
With boxing accounting for nearly 90% of his earnings, Paul reportedly earned $45 million a year.
1. MrBeast – $54 million per year
Jimmy ‘MrBeast’ Donaldson started YouTube when he was just 13, and he has become one of the biggest YouTubers on the platform with his videos that often see him and his friends take on bizarre challenges, and give huge amounts of money away to charity.
With MrBeast Burger continuing to flourish and the recent launch of his Feastables chocolate bar and MrBeast Burger, the star also has plenty of projects aside from his successful YouTube channel. According to Target Internet, MrBeast earns $54 million a year, making him the highest-earning YouTuber.
Of course, it’s impossible to know exactly how much these YouTubers are earning, and as new creators are constantly on the rise, there’s no predicting who could become the next big earner.
If you want to learn more, check out our other guides where we explore how much money Twitch streamers make, and how streamers make money.