Twitch CEO Dan Clancy casts doubt on future of Prime subs
TwitchTwitch CEO Dan Clancy has cast quite a bit of doubt on the future of the popular Prime Sub feature in a cryptic answer during his recent livestream.
Just one day after Twitch CEO Dan Clancy revealed widespread layoffs at the Amazon-owned company, he went live on the platform to answer questions from the community.
Clancy revealed that Twitch isn’t currently profitable, which raised questions about the future of the ever-popular Prime sub that gives Amazon Prime subscribers the ability to support one of their favorite creators for free each month.
When asked about it, the CEO’s answer cast quite a bit of doubt on the feature’s future.
Dan Clancy casts doubt on Twitch Prime sub future
During the stream, Twitch streamer Lowco shared a clip of Dan Clancy responding to a question about the future of Prime subs.
“Prime is a critical program for many streamers,” he said. “We’ve already been looking across the company on how to set us up for the long term. We’ll continue to evolve aspects of our program…
“It’s important for us to make sure Prime still exists in some way.”
With the newfound knowledge that Twitch isn’t profitable as a company, it left many wondering if the program is going to be changed or even removed in the near future.
One user replied: “That Prime subsidizing has to be a huge number for them. I’d imagine it gets rolled up in their P&L and is a meaningful loss in their attempt to profitability. It’s a hard thing to justify permanently, and if it’s really driving incremental adoption or retention to Amazon Prime.”
“my guess is Prime Subs either go away entirely or they’ll pay out significantly less than a T1 sub will,” another replied.
A third user speculated: “Prime subs will be gone within the next year or so at most.”