Logan Paul & KSI’s Prime Hydration hit with $68M lawsuit for breach of contract

Logan Paul and KSI’s Prime Hydration has been sued for $68,000,000 for breach of contract by a bottling company after Prime allegedly backed out of a deal they had made.

According to the lawsuit filed on August 2, 2024, the deal between Prime and Refresco Beverages called for the company to spend large sums of money to change its production line to create the special bottles used by the influencer-led brand.

Due to the amount of money being invested in the production line, the two companies allegedly agreed on a minimum order commitment. If they didn’t hit take the agreed upon orders from Refresco, Prime would have been required to pay a set amount of money per case.

“If Defendants did not purchase and take delivery of at least 90% of the agreed annual volume commitment for each of the three contract years, Defendants would be obligated to pay Refresco a fixed shortfall amount for each 12-bottle case, below the volume commitment, that Defendants did not purchase,” it reads.

Prime

According to the lawsuit shared by BloombergLaw, as Refresco was getting ready to do a test run of the popular drink, Prime backed out of the agreement all together.

Refresco is seeking $67,710,000 in damages due to Prime allegedly backing out of the contract. They’re asking for interest as well, making the total request over $68M.

This lawsuit against Prime is part of a growing list of legal issues facing the influencer-led drink company.

Back in 2023, a woman filed a lawsuit against Prime claiming that its grape-flavored hydration drink included “forever chemicals” that are thought to cause cancer and various other health issues.

In May 2024, a class action lawsuit was filed against Prime for “false advertising” on its energy drink cans. In the filing, the plaintiffs claimed that the drink had more than 200mg of caffeine.

After signing Kevin Durant as a sponsored athlete for the company, Prime launched a special edition bottle with the NBA star’s branding. Due to the inclusion of Durant’s Olympic accolades on the back of the bottle, the US Olympic committee filed a trademark infringement lawsuit against Prime just days later.