Kick enters esports in partnership with Valorant and CS2 org Bleed Esports

Kick is entering the esports industry through a new partnership with Bleed Esports as the streaming platform looks to expand its horizons. 

Just 15 months since it launched, Kick has already drummed up a lot of talk as it snatches up many of the streaming world’s biggest names, from xQc to Amouranth, and even bringing streamers like Tfue out of retirement. 

And besides big-name streamers, Kick has taken to partnering up with traditional sports organizations like Alfa Romeo’s F1 team, Everton, and Melbourne Victory. 

In another bid to expand its scope, Kick has now partnered with Bleed Esports as its ventures into the world of esports. 

On January 29, Bleed announced its partnership with Kick as one of the org’s main sponsors, with Kick’s branding to be featured on their jerseys and social media. 

“With the impact that Kick has had in streaming, this partnership signifies a dedication to providing our community with unparalleled content and engagement,” said Nikola Lipovac, Bleed’s Head of Sales and Partnership in a press release. 

It has been a very busy time for Bleed the past few months, as they not only prep for their first outing in VCT Pacific in 2024 with their star NA player Jacob “yay” Whiteaker, but also signed their first EU Counter-Strike 2 team. 

Furthermore, Bleed announced their partnership with Disguised, an esports org run by mega streamer Jeremy “Disguised Toast” Wang, as their Challengers team to compete in VCT Malaysia & Singapore League. 

It’s unknown if Bleed will have any streaming obligations with Kick. However, the press release writes of the partnership, “Kick has stepped up to provide BLEED with a cutting-edge streaming platform to showcase gameplay to their fans from across the globe.”

Another VCT Pacific team, Team Secret, has also announced a partnership deal with Kick and their backing company Stake in December 2023, with B8 Esports also announcing their partnership with Kick in November 2023.