Dexerto announces hiring of Matt Hatrick as Brand Agency Director

July 14, 2020 – London – Dexerto bolsters its salesforce with the addition of Brand Agency Director, Matt Hatrick.

Hatrick joins from JOE Media, as Dexerto continues to expand its portfolio of clients seeking to reach its attractive, highly engaged audience through a mix of online and live event activations.

For the past four years, Hatrick has been building out brand partnerships with digital and social publishers. Most recently Hatrick has been working at JOE Media, creating relationships with both UK media & PR agencies and direct brand clients.

Hatrick enjoyed great success at JOE Media, working with brands such as Amazon, Huawei, and Spotify, as well as selling the successful ‘Swannys Cricket Show’ to AG Barr brand Rubicon Drinks. With experience across branded content, sponsored content and programmatic, Matt will be vital in building Dexerto’s client portfolio amongst UK agencies and brands.

On joining Dexerto, Hatrick said, “After almost two years at JOE, it was clear to me that Esports, Gaming and Entertainment were areas where lots of brands were gravitating towards. The guys at Dexerto demonstrated incredible knowledge and passion, which explains why Dexerto is growing so rapidly, especially at a time where a lot of businesses are moving in the opposite direction. I am very excited to help build out the commercial proposition for Dexerto.”

Joshua Nino De Guzman, co-founder and CEO at Dexerto added, “Matt comes to Dexerto with a wealth of experience in Brand Agency partnerships and will help expand our already substantial offering. Dexerto is enjoying a record year, both in terms of volume of traffic and commercially, and Matt represents the expansion of our sales strategy, enabling more non-endemic clients to reach our audience through exciting campaigns that offer great value to our fans and partners alike. 2020 will be another landmark year for Dexerto and we expect Matt to play a huge part in that.”

About Dexerto

Dexerto, the preeminent destination for esports, gaming, and digital culture for over 20MM unique monthly visitors, is an award-winning digital media group, production house, and creative strategy provider. Reaching tens of millions of Millennials and Gen-Z’s every month by publishing 24/7 content across owned social and digital platforms in three major languages, Dexerto has seen meteoric organic growth, connecting like-minded communities to celebrate streaming culture through the lens of a new generation of celebrity. Today, Dexerto boasts its headquarters in London, with offices in the US and France, and content creators in eight different countries around the world.

Invited by leagues and publishers to cover more than 50 major events annually, Dexerto is the premier source for everything esports and gaming-related. To discover more, please visit Dexerto.com, follow us on Twitter or Instagram @Dexerto, and contact Lauren.Hanley[@]Dexerto.com