Logan Paul reveals Prime Hydration as the ring sponsor for all future WWE PLEs
X: WWELogan Paul has revealed PRIME Hydration will be the first WWE mat sponsor beginning at WrestleMania XL, marking the biggest sponsorship deal in WWE history.
Since rivals Logan Paul and KSI teamed up to launch Prime Hydration in early 2022, the beverage has been a huge hit with fans.
And it looks like the company’s unprecedented success isn’t slowing down anytime soon, with Paul now announcing Prime Hydration as WWE PLE’s mat sponsor moving forward.
The sponsorship deal marks the biggest in WWE history and is set to begin at WrestleMania XL.
“One could almost say that the WWE is in its Prime,” Paul began his announcement, hinting at the big news to come. A drum roll ensued before the Prime mat was revealed beneath Paul’s feet.
“No, Dallas, you’re not dreaming. My company Prime Hydration has partnered with the WWE to be the first-ever center-ring sponsor of this great organization starting at WrestleMania and every PLE from now on,” he continued.
A press release issued by WWE delved into the company’s “record-setting global partnerships” with Prime, stating the hydration beverage “will receive unprecedented exposure and integration within key WWE assets” and “will earn key brand placement within WWE events.”
“In January 2023, UFC struck an exclusive global partnership with PRIME Hydration that features a number of branded integrations and entitlements, including the Official Hydration Drink of UFC and Official Partner of the UFC Performance Institute,” the press release reads.
WWE Chief Content Officer Paul Levesque said in the release, “What Logan and his team have built in a short time is phenomenal and we’re excited to help showcase PRIME Hydration across our biggest events.”
Paul also chimed in for the press release, saying, “Combining two of my greatest achievements into one knockout partnership is a dream come true. We’ve worked incredibly hard at PRIME to build a brand that disrupts the beverage industry and it’s time to join forces with the global leader in sports entertainment.
“Thank you to everyone on both sides who have played an important role in bringing PRIME Hydration to the ring.”