Supported Editorial
Articles that are labeled as supported editorials are funded by a commercial partner, and while they may feature advert links to their products, the editorial is not written to advertise the partner’s products. The subject matter of a supported editorial article will be agreed upon with a funding partner in conjunction with a Dexerto editor and our VP of Marketing. The article is independently written by a member of the Dexerto editorial team with guidance from an editor and it is not sent to the partner for approval. An example of a supported editorial would be our interviews with the esports pro Shottzy and the streamer Santana. These articles were funded by a commercial partner, through which we were able to interview personalities that are of interest to our audience. However, whilst we disclosed that the content was produced in partnership with a named brand, the article made no further mention of the brand’s products.
