iPhone users can finally install apps outside of the App Store, but there’s a catch

Apple has finally revealed that users in the EU will soon be able to install iPhone apps outside of the company’s native App Store with the launch of iOS 17.4.

Over the last few years, there have been rumors and claims that Apple will allow users to install apps from outside of the built-in App Store.

On January 25, 2024, Apple revealed in a blog post that the changes are finally being put into effect with the launch of iOS 17.4 beta — but US customers will have to wait.

As the change has been influenced by the EU’s Digital Marketing Act, Apple is restricting the update to those in European Union.

Apple’s EU mobile users get massive App Store update

With the launch of the first beta for iOS 17.4 on January 25, 2024, users in the EU will soon be able to access third-party app stores for the first time.

“The changes we’re announcing today comply with the Digital Markets Act’s requirements in the European Union, while helping to protect EU users from the unavoidable increased privacy and security threats this regulation brings. Our priority remains creating the best, most secure possible experience for our users in the EU and around the world,” said Phil Schiller.

Apple detailed the changes in their blog post and revealed some of the safeguards they’ve put in place to prevent abuse of the new system.

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The first of many is Notarization for iOS apps, which is a baseline review that consists of automated and human checks for app quality. There will also be malware protections that prevent the app from launching if they find that it contains malware after it’s installed.

For developers in the EU, those still publishing their apps inside of the Apple App Store will be granted the ability to use different payment service providers and the ability to link users to an external website for purchases.

Apple detailed all of the changes in its blog, and many are excited to see the change come from the company. However, many are left wondering when other countries will be able to take advantage of the new changes.