Twitch users devastated as streaming platform raises sub prices yet again

Twitch has announced yet another increase to the price of subs after already raising the cost earlier in the summer.

On August 21, Amazon-owned streaming platform Twitch revealed that starting in October, new Tier 1 sub and gift sub prices would be going up for mobile viewers.

“Starting October 1, we’re increasing new Tier 1 sub and gift sub prices on the mobile app in over 40 countries,” the site announced in a post on X. “We are notifying streamers and subscribers in these countries via email.”

📱 Starting October 1, we’re increasing new Tier 1 sub and gift sub prices on the mobile app in over 40 countries.

🔴 You can bring your questions to Patch Notes today, August 21 at 12pm PT.

📬 We are notifying streamers and subscribers in these countries via email.

— Twitch Support (@TwitchSupport) August 21, 2024

In an email viewed by Dexerto, Twitch confirmed that the cost of subs in the US would be rising by $2 all the way to $7.99 for a Tier 1 sub – a 33% increase.

This news comes after Twitch upped the cost of subs by $1 in the US back in July, jumping from $4.99 to $5.99. The United States was one of 30 regions affected by the increase.

It’s important to note that this latest increase is for mobile only and tier 2 and 3 subs aren’t affected. Additionally, Apple and Google take a 30% cut of payments on mobile, which could explain the decision. However, that hasn’t stopped users from voicing their displeasure.

“How do you guys keep managing to stack up L’s after L’s? it’s shocking to me,” one replied.

“Oh god, wasn’t enough to up the prices couple months ago? Another big L,” said another.

“Please stop increasing prices on subscriptions. It hurts small streamers! So many regular subscribers had to cancel renewing subs when you bumped it up to $5.99 and mobile pricing is already ridiculously high,” urged someone else.

Twitch’s latest sub increase also comes one month after a report from The Wall Street Journal indicated that staff at the platform were fearing more mass layoffs as Amazon continues to lose money on the streaming platform.

In January 2024, the site let 500 workers go, amounting to 35% of the company’s total workforce.