MrBeast unveils huge Feastables changes after ‘Deez Nutz’ copyright dispute

Jimmy ‘MrBeast’ Donaldson has unveiled huge changes to the Feastables chocolate bar brand just weeks after a copyright dispute over the ‘Deez Nutz’ branding.

Back in January 2022, MrBeast revealed the Feastables brand alongside its first set of chocolate bars for people to enjoy.

It’s since skyrocketed in popularity, landing on the shelves of nearly every Walmart across the US. Since that launch, Feastables has expanded into cookies and gummy candy as well.

Just over two years later, MrBeast has unveiled a huge change to the Feastables brand including the removal of one of the brand’s most iconic bar names.

MrBeast’s Feastables rebrand removes ‘Deez Nutz’ name

Back in December 2023, A lawsuit from flavored peanut company ‘Dee’s Nuts’ led to a judge ruling that MrBeast could no longer use the ‘Deez Nutz’ branding for his peanut butter-filled Feastables bar.

Donaldson never responded publicly to the copyright dispute, but in early February 2024 he revealed some huge changes to the Feastables brand.

MrBeast’s Feastables now has a brand new look across the packaging for each variant, a new formula, and even a new mold design for the bar itself.

Feastables

The most notable adjustment to the branding is the lack of special names for various bars. The ‘Deez Nutz’ bar and the later released ‘Deez Nutz Crunch’ bar are now simply “peanut butter” and “peanut butter crunch.”

The milk chocolate and dark chocolate bars are better marked as well, making it easy to differentiate between the two different flavors. Feastables says that the new bar will begin rolling out to stores “over the next week” and MrBeast will upload a video explaining the changes soon as well.